Now that we have an idea showing how people buy A pair of T10 W5W lamp sockets, we need to pick the best keywords that are appropriate for different stages. Generic keywords that mention products without particular brands, like "free shipping", are appropriate for customers in the exploration stage. Such people are typically gathering information about running shoes, discovering what the important features will be, and what brands can be found. People normally search in least a few times before that they decide on a product, so an online marketer is unlikely to make significant sales from this keyword. These types of customers are not yet prepared to buy. In order to be most lucrative as Internet marketers, it is extremely useful to understand how people buy online. The customer buying cycle gives all of us guidance on aiming for appropriate keywords.
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