Now that we have an idea showing how people buy Costway Pool Chaise Lounge Chair Recliner Outdoor Patio Furniture Adjustable HW49889, we need to pick the best keywords that are appropriate for different stages. Generic keywords that mention products without specific brands, like "free shipping", are appropriate for customers in the exploration stage. Such people are typically gathering information about running shoes, seeing what the important features will be, and what brands are available. People normally search by least a few times before they will decide on a product, so an Internet marketer is unlikely to make significant sales from this keyword. These customers are not yet all set to buy. In order to be most successful as Internet marketers, it is extremely helpful to understand how people buy online. The customer buying cycle gives us guidance on aiming for appropriate keywords.
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