Now that we have an idea showing how people buy HOT-100 Pairs Individually Wrapped Non Toxic Soft Silicone Corded Ear Plugs Reusable Hearing Protection Rubber Earplugs, we need to pick the best keywords that are appropriate for different stages. Generic keywords that mention products without particular brands, like "free shipping", are appropriate for customers in the study stage. Such people are typically gathering information about running shoes, witnessing what the important features happen to be, and what brands can be obtained. People normally search by least a few times before they decide on a product, so a product promoter is unlikely to make significant sales from this keyword. These customers are not yet prepared to buy. In order to be most profitable as Internet marketers, it is extremely useful to understand how people buy online. The customer buying cycle gives all of us guidance on aiming for appropriate keywords.
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